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Thursday, 13 September 2018

Marketing Implications of the Emerging Economics



The resulting market effect of the emerging economies is as follows:

(1) There is intensive competition world over as the global companies are now invading the whole national and regional market.

(2) Emanating from low cost zones,the prices of their products are cheaper than products made in the Euro zones.

(3) Those organisations that are used to the old ways of handling customers needs to restrategize with a view to building organisation resilience.

(4) Achieving (iii) above will lay a solid foundation for efficient change in management processes.

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