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Thursday, 4 October 2018

Nigerian Marketing Structure and Institution

    The marketing structure of a country spells out the framework for the performances of those activities geared towards the identification and satisfaction of consumers need in that country.
The framework will comprise the individuals and groups engaged in production and distribution of goods and services as well as the regulatory or control mechanism put-together to ensure compliance with the objectives of ultimate consumer satisfaction. The marketing institutions, on the other hand, are those individuals and organisations which help to facilitate the discharge or performance of marketing functions. These include transporters, banks and finance houses, advertising public relations agencies, clearing and forwarding agents, and marketing consultants among others.